Description

Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience - whether that is in a physical store; a direct-to-consumer offering or a subscription service.

Discussion points in this episode: 

• How can retailers ensure high quality user experience across multiple touch points
• Why excellent and on-going customer service is key to a legacy brand 
• The part brick and mortar stores have to play 
• Desi’s taste in watches 

Behind the microphones:

Desi Reuben-Sealey, Senior Manager UX, Victorinox:

https://www.linkedin.com/in/desireubensealey

Michael Smink, Strategic Growth Lead EMEA, Chargebee:

https://www.linkedin.com/in/michael-smink/

Katie Searles, Editor, InternetRetailing and DeliveryX:

https://www.linkedin.com/in/katie-searles-522451132/

• (00:00) - Tempo: 120.0