In this episode of the 1% Edge Podcast, host Carlos Nouche speaks with Ari Paparo, a seasoned expert in ad tech, about the evolution of digital advertising, the dominance of Google, and the impact of AI on the industry. They discuss strategies for B2B companies, the role of podcasting and social media in advertising, and common mistakes to avoid in ad tech. Ari shares insights from his career and his new book, 'Yield', which explores Google's journey in the advertising space.
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- Carlos and the 1% Edge Team
Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/
Visit Carlos Nouche’s website here: https://carlosnouche.com/
Listen to The 1% Edge on these podcast platforms:
Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904
Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge
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The 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.
