Not drinking used to feel like an awkward conversation. Now? It’s a billion-dollar industry.
From zero-proof bars to functional drinks packed with wellness benefits, the sober-curious movement is changing everything — and businesses are scrambling to keep up.
In this episode, Mike Hardenbrook breaks down the rise of the “sober economy,” including:
🎧 Tune in now to learn how sobriety went from stigma to status symbol — and how your habits are changing the way the world drinks.
