Early in her career, Amy didn’t have the budget for an assistant—so she created one. In this episode, she unpacks the Fake Assistant Method: a practical and ethical framework for founders and creators to build legitimacy, protect their time, and run a tighter operation before hiring for real.
You’ll learn:
- Why introducing an assistant (even a “fake” one) instantly elevates perceived legitimacy and improves negotiations
- The blocking and batching benefits of switching into “assistant mode” to clear admin efficiently
- The exact setup: vanity domain, CEO inbox vs. assistant inbox, and whether to use team@ or a named persona
- Where to deploy the assistant email (social bios, media kit, inbound forms) to create a clean gatekeeping layer
- How to standardize now for easy future handoff: folders, labels, templates, and canned responses
- The “gatekeeper effect” for protecting your calendar, pricing, energy, and customer experience
- A candid sidebar on gender assumptions, advocacy, and how assistant interactions reveal client fit
Whether you’re bootstrapping or scaling, this playbook helps you operate on your terms, deliver a better client journey, and onboard a real assistant faster when the time comes.
P.S. Whenever you're ready, here are 3 ways I can help your business:
- Take the Personal Brand Power Quiz
I've created a quick assessment for you to determine the current state of your brand, so you can take the right next steps to build a presence that scales your business seamlessly. — Click Here
- Grab a free copy of my book
Vlog Like a Boss is my first book, a comprehensive guide to leveraging video in your business, from content planning to execution. — Click Here
- Join my Inner Circle and get clients with your personal brand
If you're sick of imposter syndrome, ready to reclaim your time, and need to clarify your brand message, join my premier business coaching program so you can become THE authority in your industry. — Click Here
