This is not investment advice; it’s a reflection on decision‑making in commercial real estate. “Do your due diligence” is excellent advice—and sometimes a comfortable hiding place. The work of vetting and the tendency to stall can look identical from the outside: document requests, follow‑ups, models. The difference isn’t how much information we collect; it’s what the information is for. Vetting aims at clarity with a small set of material questions, a defined timeline, and a decision at the finish line. Stalling aims at certainty, keeps moving the goalposts, and reframes hesitation as diligence after diligence has done its job.
Define the finish line before you start, write down red lights and green lights, keep criteria consistent, and ask if a new question would actually change the decision. This doesn’t remove uncertainty; it replaces the search for perfect comfort with enough truth to choose—and own why you said yes or no.
Disclaimer: This content is for educational purposes only and not investment, legal, or tax advice. Private real estate investments involve risk, including loss of principal and illiquidity. Offers, if any, are made only via official offering documents and to qualified investors. Consult your own advisors.
Explore more at FlowersCapital.com.
