Description

Do you know how to build trust?

Talking Points

• Defining trust
• Pre-sale trust and post-sale trust
• Domain-specific trust
• How to project an image that elicits trust from the right kind of audience
• How consistency builds trust
• Why clarity is important
• Who should extend their trust first
• Building trust during sales calls
• Making an impression that inspires trust
• Designing a website that builds trust
• Making yourself easier to contact
• Creating a page on your website that answers some of the questions you get asked most frequently
• Writing the way that you talk

Quotable Quotes

“I feel like trust is just an implicit part of that relationship, and the more we can make it explicit, I think it’s easier.” –RM

“If we trust first, then the other person has the opportunity to trust back.” –RM

“I don’t even call it a sales call. I call it a sales interview, and it’s just like a job interview. It goes both ways.” –JS

“Tell me if you have a customer service person and I’ll tell you whether or not you should have a chatbot.” –JS