Some thoughts on how to attract your true fans.
True Fans
On this week's TBOA, Rochelle and I share some tips on how to attract your true fans.
Talking Points
- You have to share your expertise freely and often enough to keep the audience warm.
- Sharing provocative ideas will attract good clients and drive away bad clients.
- If you're not creating any haters, you're not doing it right.
- Choose a medium that you're comfortable with and is popular with your audience.
Quotable Quotes
- "A true fan is someone who will buy anything and everything that you produce." —Kevin Kelly
- "A daily writing practice builds true fans very quickly" —JS
- "If your work is mostly about executing then it's harder to find the time to invest in the kinds of things that are going to attract true fans." —RM
- "The problem with implementation work it is too easy to get sucked in to what the client wants you to do." —RM
- "Any stage you can be on where you can build intimacy with people is going to build true fans." —RM
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