Jermaine Dupri, Hall of Fame songwriter, Grammy award winner, and producer, knows that his 'next' will require even more effort if he is to succeed. Dupri has worked with the Mount Rushmore of hip-hop, R&B, and pop for over two decades, and a fateful conversation with the artist Babyface served as the ignition point for him to try something entirely different: JD's Vegan, a line of vegan desserts. We spoke at length about his company and how he approaches challenges whether he is in the boardroom or the recording booth.
