In our experience, most ecommerce stores use off-the-shelf templates for their confirmation emails, which means they are overlooking some of the best opportunities to form stronger relationships with their customers (and increase revenue!)
In this episode, James runs you through the fundamental elements of a high-performing confirmation email, creative ways to use them to improve things like customer loyalty and lifetime value, and an example of a "best in class" confirmation email from an early pioneer of direct-to-consumer ecommerce.
If you want even more information on this topic, click the link below to read our Insight article:
https://thegood.com/insights/confirmation-email-best-practices/
