Here’s the big idea: The value of marketing is defined by sales.
This truth has taken me a long time to verbalize, but it’s become very obvious to me now.
In this #TakeoverTuesday, I discussed this idea with Yaagneshwaran Ganesh and Manish Nepal, the co-hosts of The ABM Conversations Podcast. Plus, we talk about…
Check out Yaag’s books, like The Revenue Marketing Book, here.
