Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to.
We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers.
Cody covers:
Check out these additional resources mentioned in the episode:
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