Description

In this episode of The Floral Hustle, Jeni Becht dives into the world of floral repurposing at weddings—when it works, when it doesn’t, and how to ensure your designs stay stunning from ceremony to reception. As an experienced florist, Jeni shares her insights on avoiding common pitfalls, maintaining design integrity, and effectively communicating with clients about the realities of repurposing floral arrangements. If you’ve ever struggled with clients or planners pushing for repurposing that compromises the aesthetic of your work, this episode is a must-listen.

Key Takeaways:

• Purposeful Repurposing: Learn why designing with repurposing in mind from the beginning is key to maintaining a cohesive look.
• Avoiding Tacky Transformations: Discover the top floral elements that often get repurposed poorly, such as arch flowers and bridesmaid bouquets, and how to prevent them from ruining the overall aesthetic.
• Expert Communication: Tips on how to have difficult conversations with clients and planners about why certain repurposing ideas might not work and how to offer better alternatives.
• Maximizing Value: Strategies for repurposing florals in ways that provide value without compromising the design, like turning aisle meadows into head table runners.

Why This Matters: Repurposing florals can save costs, but without careful planning, it can also result in lackluster designs that undermine the overall look of an event. Jeni shares her expert tips on how to balance budget-conscious requests with the need to keep your designs looking polished and professional.