Finding Leverage as a Creator

Description

Leverage is one of the most important ways that you, as a creator, can push your product out to the world.

The key to finding leverage is through a good reputation, which you’ll gain as you grow. It takes a lot of hard and dedicated work to start this process, but as you gain momentum, you’ll be able to refocus that work into other aspects of your business.

At first, it can be scary to put your name to your work, but it is a key factor in gaining a reputation that you’re proud of and that will work in your favor moving forward.

Main takeaways

There are three types of leverage: labor, capital, and products with no marginal costs of replication.
As you grow and gain a reputation, the ability for you to leverage your products and services also grows. You can begin to multiply one form of leverage with another, accelerating your efforts.
As a creator, you should be thinking about two things: 1) How can I productize what I’m doing? and 2) How can I build an audience? Both will create leverage.

Creators of the day

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Thought of the day

“Spend some time journaling today and think about where you already have leverage in your business, where you could create more leverage in your business, and also think about where you are shying away from signing your name to your work.” ~ @BarrettABrooks

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