Reporting: https://wearegood.com/articles/getting-started-reporting
Brand Architecture: https://wearegood.com/articles/brand-architecture-don-t-forget-due-diligence
Getting the best from your agency: https://wearegood.com/articles/getting-best-your-agency
DigiDay: The Planning Process has gone out the window : https://digiday.com/marketing/planning-process-gone-window-confessions-agency-exec-lack-client-accountability/
AMV BT Pitch: https://davedye.com/2019/04/11/pitch-david-abbott-bt/
BT “It’s Good to Talk” Ads:
https://www.youtube.com/watch?v=vnHQp2ukDD4
https://www.youtube.com/watch?v=Jtyn1jJajjI
