Edge Investments is focused on millennial investors. They do investor marketing, helping companies build awareness and generate investor leads. Nick Findler speaks with us about the often misunderstood and untapped wealth of millennials. There is an enormous amount of money held by this demographic. You just have to reach them through different communication channels.
For investor marketing, there are more and more digital strategies being pitched to pubco executives. Nick explains how he thinks CEOs should measure and monitor the success of their campaigns. As well, we also got into some strategies that only digital can provide.
Check out some of our most popular episodes:
Chicken S#!it CEOs w. Mogens Smed: https://bit.ly/3M7c4xC
Leadership Lessons from Louis Vuitton, Samsonite, and Now, EVCP Growth Equity: https://bit.ly/3LN5Gug
Canada’s Best Venture Partner w. Bruce Croxon: https://bit.ly/3ppCAt9
Stay in the know and follow along:
Subscribe to the podcast:
iTunes - https://apple.co/43d7C6Z
Spotify - https://spoti.fi/43d7Smr
Connect with our host, Cory Cleveland on LinkedIn: https://bit.ly/3Lti42o
Visit The Insider’s Guide to Finance Website: https://bit.ly/3ANacUr
Sign up for our free 5-part master class Investor Marketing 2.0: https://bit.ly/42C0FLW
Follow us on LinkedIn: https://bit.ly/42grK7w
Subscribe to our YouTube channel: https://bit.ly/411XXxU
Subscribe to The Knowledge Bank Letter - a periodic letter of actionable insights, interviews, and quality curations: https://bit.ly/3pgdAVf
