A few years ago, we saw a massive shift from blog to video content and so we decided (with the prompting of my team) to start a show! We launched my YouTube channel and recorded the 1st 99 episodes on my iPhone 6S+ without a mic or fancy lighting, and it made a huge impact in our business.
Creating episodic content has been huge for us and this podcast tells that story – lessons learned, why content alone is not enough, how we think about distribution of content and why it was one of the best business decisions for us!
Lessons learned
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