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The main concept of coaching is to draw from within. To help the individual see the issue, whatever it may be, inside themselves. That’s half of coaching. The other half is to help the individual see the answer is also inside of them. Ironically, that is also the main reason many people struggle with coaching. 

It is not directing, telling or pouring into. Pouring into others is a form of learning. We go to lectures, seminars or sermons and listen. However, that is not what coaching is about. Coaching is about helping people come up with their own answers.

Coaching is not directing. The answer is in the individual. They just aren’t aware of it yet.