Description

A mortgage lead is not a loan. And a real estate lead is not exactly a ready-to-go buyer or seller.

It's an opportunity.

To build a relationship. Shorten the trust gap. And eventually, convert a prospect into a client.

But you still have to put in the work.

In this episode we talk about:

• Setting proper expectations when it comes to managing online leads
• Setting expectations with the tools that you're paying for
• Getting in the right mindset why you need to play the long-game
• Having empathy for the consumer and understanding the process from their point of view

... and more!