Show notes and full transcript is available at https://bit.ly/427625x.
00:15 - Intro
01:32 - Topic
24:44 - Wind down
27:16 - Outro
This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would they introduce them now? They discuss all of this and more - like how it (of course) ties into Google Ads and GA360!
The post #78 Sessionization is back baby! appeared first on Measurelab.
