In this episode of The Packaging Paradigm podcast, Dom Crosson welcomes Brian Franz, who is the Vice President with Envision3! Brian is a seasoned sales professional with over 12 years of experience in the commercial print, packaging, fulfillment and direct mail industry. He consults with brands ranging from national healthcare providers to regional nonprofits.
In his role as Vice President, Brian plays a pivotal role in helping customers bring their marketing ideas to life. From custom printed packaging and high volume mailers, to fulfillment and warehousing. He is known for his strategic and get it done mindset.
In this episode, they discuss the importance of customer service, the evolving landscape of packaging, and how technology (including AI) is shaping the industry. Brian also reflects on his career journey, the significance of networking, and how his faith influences his approach to leadership and service.
Places to listen:
⚡https://youtu.be/yyjzqEOQU0k
⚡https://packagingparadigm.transistor.fm/27
Connect with Brian Here:
⚡Linkedin: https://www.linkedin.com/in/brianfranz/
⚡Company Website: http://www.envision-3.com/
Takeaways
Customer service is crucial in the packaging industry.
Timely communication with customers builds trust.
Staying true to core competencies enhances customer confidence.
Networking is essential for growth and opportunities.
The packaging industry is evolving with technology and design.
AI can streamline processes and enhance creativity.
Understanding customer needs is key to effective design.
A seamless customer experience is built on strong internal processes.
Faith can guide leadership and service in business.
Continuous learning and adaptation are vital for success.
Chapters
00:00 Technical Difficulties and Teamwork
01:27 Introduction to Brian Franz and His Journey
03:50 The Importance of Customer Service
06:41 Communication and Technology in Customer Service
08:51 Staying True to Core Competencies
10:29 The Packaging Industry: A Growing Opportunity
12:08 The Art of Design in Packaging
16:24 Developing Seamless Processes for Customer Experience
18:36 Optimizing Packaging Efficiency
20:00 Harnessing AI in Packaging Design
26:19 The Human Element in Sales
31:37 Brian's Career Journey and Growth
37:35 The Importance of Serving Others
39:44 Faith and Personal Values in Business
