Charles Talbott is the Owner and Director of Operations of Talbott's Cider Company. He joins Will on the pod to discuss hops in beer, different styles of cider, the good and bad of Palisade's evolution, why he joined the tourism board, how to make Palisade better for locals, the challenge of getting local products into local venues, Talbott's plan to start serving food, a new partnership between the Talbotts and Clarks, how the military prepares you for the American dream, the excitement surrounding UFOs, how the media messes with us, hosting politicians at Talbott's and the upcoming election, negative online reviews, how Talbott's cider came to be, Talbott's new deal with Safeway, traveling to Costa Rica, Mexico, other cider makers in town, self-help and happiness, and more.