Description

In this episode you’ll find out why not charging enough can mean you are losing customers and the secret ingredient of choosing the right price.

Discussed in this episode:

• Your price tells your customers if they are for you
• People who like your lower price may not be your best customers
• Value-based or hourly-based pricing, which is best.
• Your price is too low if you have plenty of customers, but you aren’t making enough
• Fixed costs and variable costs
• Cost of Goods Sold (CoGS)
• The difference between revenue and income
• Three legs of price - the 3rd will surprise you

Links:

Delight With Price article https://www.linkedin.com/pulse/delight-price-frances-schagen/

Be Your Own CFO newsletter on Linked In https://www.linkedin.com/newsletters/be-your-own-cfo-6869009567674712064/

FREE Be Your Own CFO course https://damp-paper-4668.ck.page/bto-cfo