Brand Practice!
In this episode, we are going to talk about Branding, in particular what is it, how do you define it, how do I develop it and why is it important anyway?
For this podcast I talk with Nicola Pickup, Brand Marketing expert and Managing Director of Consulting Firm Conka I worked with Nicola several years ago launching a new men's activewear brand and whilst we managed the tech, Nicola had the unenviable task of creating a brand from the ground up. Now, in my experience “brand” as a term has many applications and these usually focus around a “look” but brand means so much more than that and we are going to explore that in this episode.
About Paul Downs, your host:
Paul is an experienced retail technology expert with over 25 years experience that spans working both in-house and consulting to a range of international retailers.
