Description

CAC as a metric is pretty useless for operations. But why is that? And what should you do instead?

That's exactly what we cover in this episode

• Introduction (01:38)
• Very quickly: Defining CAC (Customer Acquisition Cost) (02:41)
• Keep it simple (05:47)
• "CAC as a metric is pretty useless" (07:20)
• CAC and Ratios (10:44)
• Use CAC Payback instead (13:52)
• CAC Payback Benchmarks (22:30)

You can check out the benchmarks mentioned here: https://drive.google.com/file/d/1Kjbt75NEPRjKK63pI_ULJokEL9L2kIf7/view?usp=share_link