You can calculate churn however you want. The problem? Churn as a metric will start to lose meaning.
Toni and Mikkel discuss the different options to make it useful.
- (00:00) - Introduction
- (01:58) - What churn was used for
- (04:35) - The intention behind churn
- (07:36) - Churn definitions from public companies
- (10:46) - The most brutal churn
- (12:42) - So what do you do with churn?
- (18:43) - Collateral damage
- (21:19) - Churn defined, now what?
- (23:11) - Vintages of customers
- (25:09) - Creating future churn
- (26:45) - But.. How to improve it?
Sources
You can check how different companies
report churn here (
http://christophjanz.blogspot.com/2017/12/how-public-saas-companies-report-churn.html )
Watch Dave Kellogg's
presentation on churn here.
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