The biggest growth lever you have? It's your customers. In this episode we talk about CSMs, incentives and 4 common expansion strategies.
- (00:00) - Introduction
- (02:17) - The CSM rule of thumb
- (04:39) - It's decided then, this year we focus on our customers
- (08:31) - The role of the CSM
- (11:33) - 4+2 ways to drive expansions
- (12:06) - Usage
- (12:53) - Tiered
- (13:31) - Add-on
- (13:56) - Products
- (14:14) - The add-on you can do today
- (20:03) - The 2 bonus tricks
- (21:27) - Track decisionmakers
- (22:52) - Incentivizing CSMs
