Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problems inflation is creating - and what to do about it.
- (00:00) - Introduction
- (01:20) - SaaS and GTM inflation
- (06:18) - Rising Costs and Business Adjustments
- (09:57) - Understanding Value Pricing in SaaS
- (11:00) - Check your T&Cs
- (13:50) - Using Price Increase Wisely
- (18:54) - Communicating Price Increases to Customers
- (25:11) - Case Study: Effective Price Increase Strategies
Mentions***
Connect with us
🔔 LinkedIn: Toni / Mikkel
✉️ Newsletter: revenueletter.substack.com
📺 Watch: https://www.youtube.com/@growblocks
💬 Contact: podcast@growblocks.com
