Here are two simple ways to reduce burn

Description

Need to be more efficient in your GTM? Then it's time to get serious about your burn rate.

In this episode, Mikkel and Toni break down some tactics you can start now to get your finances in line.

(00:00) - Introduction
(02:42) - Reducing Burn
(09:02) - Mastering Payment Terms for Cashflow
(12:07) - Strategic Pay Raises and Salary Bands
(14:32) - Effective Use of SPIFFs
(16:31) - Navigating Budget Challenges in Recruitment
(18:47) - Optimizing Sales Commissions and Performance
(23:12) - Balancing Owned, Earned, and Paid Marketing Channels
(27:28) - Reevaluating Tool Investments for Cost Efficiency

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🔔 LinkedIn: Toni / Mikkel