Sales forecast have little to do with revenue growth. It's a great method for coaching and training - but not managing revenue growth.
We discuss the limitations - and what you can do instead to manage revenue.
- (00:00) - Introduction
- (01:37) - The sales forecast
- (05:49) - This is what the salesforecast is for
- (08:21) - Tunnel vision
- (11:56) - The GTM forecast
- (17:00) - Building the GTM forecast
- (20:11) - How do you put this together?
- (25:05) - The rituals
Check out the bowtie post Toni mentioned
here.
