Description

Product led growth is still all the rave. But is PLG right for you? How do you build the business case and how do you think about modeling it out? 

We're not experts in PLG. Fortunately we brought on Leah Tharin who is to discuss it.

Here's what we covered:

• First: Is PLG right for you? (07:54)
• 2 stages where you can implement PLG (09:54)
• PLG is not about acquisition (11:08)
• Can you easily explain your offering? (17:44)
• Modelling PLG (21:02)
• Product Qualified Accounts (30:57)
• Operating cadence for PLG/PLS (40:04)

You can check out Leah here:

www.leahtharin.com + her linkedin: https://www.linkedin.com/in/leahtharin/

Enjoy!