In this episode of The Slow Hunch, I spoke with Clyde Lawrence, co-founder and co-band leader of Lawrence, about what it really means to build an independent career in music.
Our conversation traces how Lawrence slowly evolved into one of the most DIY operations at their level: handling touring, merch, accounting, and fan engagement in-house. We talk about how that hands-on approach led Clyde to uncover structural problems in the music industry, ultimately pushing him to testify before the Senate and publicly challenge industry norms.
I found this conversation especially interesting as someone who spends most of his time thinking about founders, incentives, and market structure. The music industry offers a clear case study in how misaligned incentives compound over time, and how different the system can look when incentives are actually aligned with participants.
Hope you enjoy!
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