Today we’re diving into the world of social media ads—how they hit us, how they're crafted, and why they’re more familiar than you think. After decades working behind the scenes in commercial production, I’m pulling back the curtain on the old-school tricks that are now dressed up as everyday TikToks and Instagram Reels. From bubble machines that never worked to duffel bags that “magically” shrink, let’s get real about the strategies advertisers have used for years—and why they still work. Even on us professionals.
🔍 Episode Summary – Key Takeaways:
- Old Tricks, New Faces:
The core tactics used in today’s social media ads are the same ones from the '80s and '90s—just with new faces (creators) and a new format (your feed). - Behind-the-Scenes of Ad Shoots:
Ads often feature pre-market prototypes or visual tricks like masking or strategic editing to simulate product performance (e.g., bubble machines or steamers). - Spot the Editing Magic:
Learn to watch for things like wrinkle removals or magical bag-packing by analyzing ad cuts—sometimes a quick jump hides a lot of manipulation. - Even Pros Get Influenced:
Despite being industry-savvy, I still get pulled in. I almost bought the steamer! This stuff works—and that’s the point. - Modern Tools, Same Goal:
Apps like CapCut make it easy for anyone to "enhance" product demos. The editing tools that were once exclusive to pros are now in everyone’s hands. - Algorithms Are Listening:
Yes, your phone is listening. Algorithms target you based on behavior and even spoken keywords. Ever say “steamer” out loud and then see steamer ads? Same. - How to Stay Smart with Ads:
- Ask yourself: Why am I seeing this ad?
- Watch ads with the sound off to better spot visual cuts or tricks.
- Read the comments—people often expose shady edits or give honest feedback.
- Vet UGC creators: Are they truly aligned with the product, or just cashing in?
- Appreciate the good ones—some ads do help raise real awareness (shoutout Sensodyne!).
- The Bigger Picture:
Ads aren’t inherently bad. In many cases, they raise awareness or help people discover products they genuinely need. The key is curiosity and critical thinking.
