The Socialize Strategy - Maximizing Music - (The Socialize Podcast) Podcast Details

Description

Maximizing Music on Social Media:

Why Use Music on Social Media?

Using trending music helps increase visibility on platforms like TikTok, Instagram, and YouTube Shorts.
Trending music doesn’t guarantee followers, but it improves your chances of being discovered.
Music trends can either be random (like an '80s song becoming popular unexpectedly) or driven by artists paying to promote their new songs.

How to Use Music Effectively:

Balancing Music Volume:
- Ensure music doesn’t overpower your voice. Aim to lower the music volume to below 10% for effective engagement.
- A loud music track can cause viewers to skip your video because they can’t hear what you’re saying.
- All platforms allow you to adjust audio volume—use this feature to lower the music accordingly.
Choosing the Right Music for Speaking Content:
- Avoid using music with lyrics if you’re speaking in your video. It’s distracting and competes with your voice.
- Instrumental music works better for speaking content, as it doesn’t conflict with what you’re saying.
- Use instrumental music sections or songs that have minimal vocals at the beginning.
Copyright Issues for Business Accounts:
- Business accounts often cannot use popular trending songs due to copyright issues and licensing rights.
- It's important to be aware of which tracks are available for use, as some songs are blocked for business accounts.
- Tip: Some sounds may still be usable if the creator has uploaded them as an original sound.
- Always check if a sound is available for your account before using it.

Questions about Using Music on Social Media:

Multiple Songs in a Single Video:
- Legally, platforms don’t allow multiple songs in one video unless edited in an external app like CapCut.
- In apps like TikTok and Instagram, it's not possible to directly add multiple songs to a video.
- Workaround: You can edit music in an app like CapCut and then upload your video with the music intact.
Moving or Looping Music:
- If a music track is shorter than your video, you cannot loop or extend it in the app. You need to pick a song that fits your video’s length.
- Platforms like TikTok allow you to trim or adjust sections of a longer track, but shorter tracks have to fit within the available time.

Adding Music to Videos with No Sound:

Not every video needs music. Some successful videos go viral without any music at all.
While adding music and muting it could help get your video to the For You page, there’s no guarantee it will work if viewers aren’t hearing the music.
A potential downside to adding music is that if the music gets muted later, your video might lose engagement.

Questions were answered:

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