When it comes to coaches and consultants, it’s the “gurus” that get all the attention… at least on the surface. But, says Dov Gordon, you don’t have to be a guru to build a successful business. In fact, he says that most people don’t have the right personality to be an effective figurehead like that.
Another thing: trying to land prospects through social media, paid ads, or the like doesn’t really work in the long term.
So, if you’re not going to be a guru, and you’re throwing out typical digital marketing tactics… what do you do to bring in new clients?
Dov walks us through a more effective model based on building profitable relationships.
Tune in to find out…
