In today’s introductory episode, we bring you the story of how we- Marvelous founders, Jeni Barcelos and Sandy Connery- built our brand in the wellness industry, starting way back in the winter of 2013.
Learn about the challenges of being the OG streaming platform within the wellness industry, the many unique offerings by the brilliant creators on our platform along with the exciting plans they have coming up!
Key Points From This Episode:
- What inspired Jeni and Sandy to found Hey Marvelous.
- The moving story behind their first meeting at a tech training program in 2013.
- Why Jeni was intent on starting a software company in the yoga space.
- How they created the first online streaming platform for the wellness/yoga industry.
- A breakdown of their original platform: how it functioned and who it served.
- What it was like being disruptors in the industry and the early adopters that inspired them.
- The resistance they faced from the industry at the start of their journey.
- How they educated the public on the benefits of this new tech and how to use it.
- An overview of how the wellness industry has shifted since 2015.
- Recognizing that in-person work in the wellness industry is still very important.
- How the COVID-19 pandemic accelerated online business trends.
- What you can expect from our upcoming conversations with guests.
References:
Marvelous Software Platform
Well Well Well Marketplace
