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Katie Keith from Barn2 joins the podcast to discuss her recents success running a WordPress & WooCommerce plugin business.
Key Takeaways
- Transitioning from client services to product business takes forethought about your ideal lifestyle and abilities.
- Know if you want to manage a team before diving in. Build a remote team culture by regularly checking in, being flexible, and celebrating shared wins – not just revenue goals.
- SEO success requires a balance between optimization best practices and creating content real humans love. Don’t over-optimize.
- Consider both logic and marketing impact before splitting brands and websites. Domain authority has tangible value.
- Providing bundled offerings can ease plugin pricing fatigue for customers with diverse needs.YouTube and content marketing are powerful sales drivers.
- Invest in what already works for your business.
Chapters
- 0:00 Intro
- 1:00 Katie’s background
- 3:00 Transitioning from agency to product company
- 8:00 Remote team culture
- 10:30 SEO strategies
- 13:00 Document Library Pro success
- 15:00 Evaluating business models
- 17:00 The state of WooCommerce
- 21:00 Matt’s SEO frustrations
- 23:00 Marketing through content
- 25:30 Plugin pricing and bundles
- 28:00 Lifetime licenses debate
- 31:00 Podcasting strategies
- 35:00 Investing in YouTube
Important Links
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