Hey everyone,
Welcome to this week's episode of This Week in Marketing. I'm your host Sajid Islam
Today we'll be covering all the notable news & updates in the Digital Marketing Space from the Week of May 11th, 2020.
In this time of increased online activity during the COVID-19 pandemic, they continue to see instances where advertisers’ personal accounts have been compromised, allowing bad actors to gain access to Business Manager and run false or misleading ads.
This requirement applies at the individual level – each person associated with your Business Manager will need to sign up for two-factor authentication to access the Business Manager.
If a person does not sign up for two-factor authentication, they will not be able to access the Business Manager.
Signing up with a 2-factor authentication can be tedious, so Facebook has created a guide (PDF attached) that walks through each step in setting-up 2-fac via text and third-party apps for both Classic Facebook & New Facebook.
If there is someone who no longer needs to be in the business manager, feel free to remove them so they don’t need to go through this process!
You'll find a link to the Facebook pdf guide on our show's home page.
https://thebelt.live/2-Factor-FB-Steps
2. As you may know that Customer Feedback about Low-quality Purchase Experiences Can Impact your Ad Performance and Ability to Run Ads especially if your score falls below 2.0.
If your Page's score drops to 2 or below, your Page will be penalized. Pages with a score between 2 and 1 will see a delivery penalty applied to its ads, meaning they will reach fewer people for the same budget. If your Page’s score drops to 1 or below, it will automatically be disabled from running ads.
So Facebook just rolled out a "forgiveness" program for businesses whose score dropped below 2.0 because distribution & delivery was delayed due to COVID-19. They require some form of proof that customers were notified of the delay. And advertisers who appealed for forgiveness received a response within 24hrs.
You can read more on the page penalty program on our show's page: https://www.facebook.com/business/help/108127923199330
3. Last week we covered the Google May Core Update that affected organic traffic. Here are a few sites that lost traffic & sites that won traffic on May Core Update:
The list might leave some hints to find out what kind of sites/content Google now loves.
To see the full list of sites that won/lost traffic, visit our site: https://docs.google.com/spreadsheets/d/1yIMiV6M0NXJZ6D05-OfAsbz0JYj9MIMjkVfOpdda69I/edit?fbclid=IwAR3JVKIicehghizH7HVhJDqA8HZCxkQ0e5VSFVfx5wvIp3QxJ9Gbbkwkzp0#gid=0
4. $340m in Google ad credits for small businesses
In an attempt to help small-to-medium businesses (SMBs) stay in touch with their customers during COVID-19, Google has freed up $340 million worth of ad credits. These are to be used on future ad spend until the end of 2020. The credits are valid across all of Google’s advertising platforms and the amount you get depends on your previous ad spend as well as the country and currency in which you are set up.
To be eligible, businesses need to have a Google Ads account that has spent money within 10 of the 12 months of 2019, and in the first two months of 2020. You can have advertised directly with Google or through a partner. The ad credit is per customer rather than per account.
The ad credit will be applied to qualifying accounts starting in late May. This will be done in phases over the following months and users will be notified when the credit has been applied to their account.
5. LinkedIn adds live video events dubbed as LinkedIn Virtual Events that allows the broadcasting of video events via its platform.
The LinkedIn Virtual Events tool was launched in tandem with a new Polls feature on the professional networking platform and represents a tighter integration between the existing LinkedIn Live and LinkedIn Events products.
Despite now being owned by Microsoft, the new product is different from Teams or Skype, owner Microsoft’s two other big video products. LinkedIn Virtual Events taps into the huge videoconferencing trend. It is a merger of two products that LinkedIn launched last year, the live video broadcasting tool LinkedIn Live, and an offline, in-person networking product, LinkedIn Events.
The launch is more than just a simple integration, however, and LinkedIn is working with third-party specialist broadcasters, including Restream, Wirecast, Streamyard and Socialive.
The new virtual tool allows users to generate a native landing page on LinkedIn, with a unique URL to promote their event. They are then able to stream the event using LinkedIn Live. All events are listed on a user’s LinkedIn page.
Users can stream up to four separate broadcasts into one LinkedIn Event for multi-session activations.
“As the business world moves towards virtual events, we recognize how important it is to equip our customers with tools to bring the professional community together — online, in real-time and at scale in the safest way possible,” said Ajay Datta, head of product in India at LinkedIn.
LinkedIn is already claiming that Live now has 23X more comments per post and 6X more reactions per post than simple native video.
6. Businesses are facing immense challenges during the COVID-19 crisis, and supporting them is critical to the well-being of entrepreneurs, communities and the economy. As many stores remain closed and social media serves as an online Main Street, the shift to doing business online is more urgent than ever.
So on 11th May, Facebook announced new ways for people to support and discover small businesses, along with more tools for keeping businesses informed and connected with their customers.
They have released a “Support Small Business” sticker on Insta...
