๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ Russell wanted to bring social benefit to Scotland, so he created the Scottish Business Network. 01:24
๐ He can trace his family heritage and name back 600 years in Scotland. 03:03
๐ Russell works with fast-growth companies and hopes to help them accelerate. 03:34
๐ฅ๏ธ The inauthenticity of executives on social networks, and LinkedIn becoming the default โmarketingโ channel. 07:22
๐จโ๐ผ Branding of executives outside the confines of the company. 09:09
๐ Russell developed several techniques for brand positioning and believes that the number of followers doesnโt directly correlate to effectiveness. 10:44
๐ After learning he excels at online deal-making, Russell created a training program to help others establish online connections.13:25
โก Scots value authenticity. 16:47
๐ช Join the army or go to college; a transformational moment for Russell. 18:29
๐ Russell shaped his career after discovering his specific skill set and who he is. 21:24
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