Did you know that 8 / 10 first time donors never come back?
This is a brutal stat when you think about the amount of effort we put into getting new donors. Perhaps there’s another way that makes the process more human and more efficient.
That’s where the “generosity experience” comes in.
A generosity experience is more than just a one-time transaction. It is the end-to-end relationship that you build with an individual donor that encourages them to give in a sustainable way (for both you and for the donor).
In this episode, Tucker is joined by Tim Sarrantonio, the Director of Corporate Brand for Neon One, to discuss the secret to unlocking donor generosity by creating a generosity experience that focuses on the person behind the donation. You learn about:
Plus… a shout out to an insightful new book that just came out - The Generosity Crisis by Nathan Chappell, Brian Crimmins, and Michael Ashley.
*Resources*
The Generosity Crisis
Gallup Poll Article
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