Are you tired of the feast or famine cycle that plagues so many self-employed consultants? Marc Hyde, a digital marketing consultant and web designer, cracked the code on building consistent monthly recurring revenue that freed him from the revenue rollercoaster once and for all.
What You'll Learn in This Episode
How to overcome pricing fears and charge what you're worth. Marc shares his transformation from undercharging to confidently pricing his services, and why clients actually see you as more of an expert when you charge appropriately.
The monthly recurring revenue strategy that changed everything. Discover how Marc built a "snowball business" with hosting, maintenance, and ongoing services that now covers his entire salary and team costs – even if he never signs another new client.
Gap selling techniques that feel natural, not pushy. Learn Marc's approach to helping prospects understand the gap between their current situation and where they want to be, making the sale feel like a natural conversation.
Pipeline management for consistent lead flow. Get the inside scoop on how Marc diversified his lead sources beyond social media, focusing on local SEO, partnerships, and word-of-mouth referrals that actually convert.
Why investing in coaching accelerated his growth. Marc breaks down his experience with multiple coaches and how they helped him 3x his business by changing his mindset and systems.
Key Takeaways for Self-Employed Consultants
[00:56] The Bathroom Renovation Pricing Breakthrough - Marc shares his bathroom renovation analogy that helped him understand why clients pay premium prices for professional expertise.
[03:57] The Pricing-Perception Connection - The counterintuitive truth that higher prices actually increase client confidence in your abilities.
[14:46] From Panic Attack to Predictable Income - How Marc's lowest moment became the catalyst for building predictable income that now covers his entire salary.
[20:45] Pipeline Diversification Beyond Social Media - Marc's diversification strategy using partnerships, local SEO, and word-of-mouth referrals that actually convert.
[33:33] Strategic Coaching Investments That Paid Off - The three coaches who helped Marc 3x his business and change his mindset around pricing and positioning.
[40:31] Game-Changing Books and Resources - Key resources including "The Win Without Pitching Manifesto" and "Free Money" that shifted Marc's client engagement strategy.
Resources Mentioned
The Win Without Pitching Manifesto by Blair Enns
Free Money by Austin Church
Connect with Marc Hyde on LinkedIn: https://www.linkedin.com/in/tmarchyde/
Visit Marc's special landing page created for Thriving Through listeners: marchyde.com/ajr
This page includes quick links, a personal video from Marc, free resources, examples of his recent work, and information on how to work with him.
