In this episode, Maya meets the author of two well-received books. Ross Jackson consults with and advises organizations within the clinical trials industry. He helps them improve patient recruitment and retention.
Maya and Ross discuss the following topics:
(0:51) What led Ross to write the books on patient recruitment
(6:39) Patient recruitment in 1999 vs now
(10:06) Doing country localization right
(15:26) How to craft a solid patient recruitment strategy
(14:58) Why DCT is the new norm now
(24:11) Why aren’t satellite sites popular enough
(28:02) Do we do clinical assessments right
Tune in today for an odyssey into the world of clinical trials – expand your knowledge!
Maya Zlatanova, CEO of Trialhub
Ross Jackson, The Man Who Wrote the Book(s) on Patient Recruitment
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