This episode breaks down the most common activities that fail to generate leads and why so many businesses waste time, budget, and effort on tactics that simply don’t convert. James Dooley and SEO strategist Kasra Dash dissect the misconceptions surrounding websites, SEO, outbound outreach, social media posting, and keyword targeting, giving business owners a clearer blueprint for where to stop and where to focus.
Kasra Dash opens by exposing the myth that a newly built website automatically attracts leads. Without ongoing optimization, publishing helpful content, and acquiring quality backlinks, a website remains nothing more than a digital brochure. The conversation moves into the dangers of misunderstanding your ideal customer profile, illustrating how targeting the wrong demographic guarantees poor lead quality and low conversion.
James Dooley and Kasra Dash also highlight the pitfalls of generic cold outreach and the rising issue of mass social media posting with no clear offer, message, or buyer intent. They explain why copying viral tactics from unrelated industries rarely works and why intent-driven content matched to the right audience wins every time.
The episode closes with a critical warning about relying solely on cold calling and choosing the wrong keywords in SEO or PPC. Instead, the hosts emphasize building a strong inbound engine that brings high-intent leads directly to your business.
Perfect for founders, marketers, and sales teams wanting clearer, smarter lead generation strategies.
