In this episode of The UK Lead Generation Podcast, James Dooley and Kasra Dash break down one of the most important distinctions in modern marketing: outbound versus inbound lead generation. James Dooley opens the discussion by outlining the challenges of outbound methods like cold emails, cold calls, and unsolicited LinkedIn outreach. They risk low response rates, high costs, negative brand perception, and GDPR limitations. While outbound can work, it often resembles the old “door-knocking” era of sales, where most prospects aren’t interested or even qualified.
Kasra Dash shifts the focus to inbound lead generation and why it produces higher-quality leads. Through platforms like Facebook, PPC, and SEO, inbound marketing allows businesses to reach people who are already searching for a specific product or service. Kasra Dash explains how advanced pixel targeting now makes Facebook ads far more accurate, often capturing users who recently searched for solutions on Google. He also highlights the importance of negative keywords in PPC and the role of topical authority and backlinks in SEO.
The episode ends with James Dooley describing FatRank’s inbound lead generation services, both pay-per-lead and commission-based models, designed to deliver warm, ready-to-buy inquiries. Together, they conclude that inbound consistently wins in cost-efficiency, intent, and conversion rate.
