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Welcome to a new season of What I Did Next! I’m joined by fashion entrepreneur Imran Amed, one of the leading voices in fashion and CEO of The Business of Fashion. Today, BOF employs 75 people with a presence in London, New York, Paris and Shanghai. It also boasts a community of 800,000 email subscribers and 100,000 paying members across 120 countries.

What I Did Next was a media sponsor at the first edition of Egypt Fashion Week, where I met & interviewed Imran in front of a live audience at the Agricultural Museum in Cairo.


This episode is brought to you by EFG Hermes One, your one app for investing in more than 35 stock markets. Start investing today!