Description

Imagine for a moment just how much media has changed over the last 30 years, from TV and radio to internet and social media.  Bonnie Tharp, founder of Copp Media, has been in the middle of that transition and shares her story of growth and transition with Don and Ebony.  On this episode we discuss:

• The role of media buying
• Moving into a new building during COVID
• The focus on building relationships with clients while helping them build their business through media buying
• Growing with Freddy’s from the beginning
• The days of going to the library to perform research
• The evolution of media over 30 years
• How family has contributed to and helped grow the business

Learn more about Copp Media:

https://coppmedia.com/

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Bonnie has gone from a media buyer to business owner. She brought her advertising agency (Copp  Media Services) into fruition almost 30 years ago. From occupying one single small room in her home to  the new home of Copp Media located in Delano on McLean Boulevard, a lot has changed. But the one  thing that has remained the same is her philosophy. It’s always about doing the right thing for her  clients, never putting herself first and keeping ‘no’ out of her vocabulary. If it’s humanly possible to do  it, Bonnie will be certain that it’s done and done right. 

Bonnie Tharp is a woman who knows the meaning of dedication, professionalism and compassion. Over  the past thirty plus years she has gone from media director at a large agency to the creation of her own  media buying agency Copp Media Services. Copp Media offers specializes in developing marketing  tactics based upon clients goals and objectives. Bonnie has been known to say that anyone can place  an ad ---- anywhere. But it is the right place and the right ad to generate success.  

She taught Media Planning, Buying and Selling at WSU for many years. She continues to see and work  with past students, which is one of the things that makes her most proud. She believes in supporting  our local non-profits, and as an organization they are committed to touching as many organizations as  possible.

Other Resources:

A Conversation with Bonnie Tharp (article)

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