ABOUT PAUL HASSEBROEK
Paul Hassebroek founded Six Four in 2019 after a successful career in the financial advisory and family office field. During the past 12 years, Paul has been through due diligence on dozens of private equity and real estate projects and successfully fundraised $25,000,000 from investors and has acquired or built over $62,000,000 of real estate. Paul earned a B.A. in Business Administration from Augustana University (S.D.) where he was a scholarship athlete in football. Paul’s personal mission statement is to be a catalyst for growth. Paul loves helping investors identify real estate investments that help them achieve their goals.
THIS TOPIC IN A NUTSHELL:
[01:24] His career background
[02:40] Transition from financial planning to syndication
[04:24] Managing portfolios and experience with asset under management
[06:10] Having a good Investor portal and CRM system
[07:48] CRM process and how it has evolved from a financial planning background
[08:28] Prospecting and using LinkedIn to build relationships online
[09:16] Educating investors by providing value-add information
[10:50] His two types of investors: Growth and Income Investors
[12:30] Creating an Ideal avatar for Investors
[13:02] Matching specific investors with the right deal
[14:00] Automation in signing up of clients and profiling investors
[15:32] Ideal questions to ask investors
[17:38] Demonstrating your expertise in the CRM
[19:30] Pulling off a different asset class (Hospitality-driven asset)
[20:30] Comparison of multifamily to a limited-service hotel
[23:00] Navigating through pandemic in the hotel industry
[24:47] Property management in hotels
[26:52] Types of investors attracted in hospitality-driven asset
[28:03] His goal as a Syndicator
[28:38] What it means for Investors to have good experience
[29:59] Current projects working on
[32:35] Communication with the right audience and right message
[36:56] Advice to his 25-year-old self
[38:35] First Entrepreneurial Endeavor
[40:08] Formal and Informal training that shaped his journey
[41:05] The Deal that got away
[42:20] How to reach out to Paul
KEY QUOTES:
[6:34] One of the most important things for me is having a good CRM system and saying how am I going to target these people, how am I going to stay in touch with them, let them know what I am doing. In particular with high-net-worth people, if I don’t have a personal relationship with them, they’re judging me based on some of the shiny stuff like is my website easy to use. So, I built the CRM the way high-net- worth investors would want it.
[10:49] I start to categorize the investors based on whether they are the Growth investor and the Income investor. I’ve got some investors that would be happy to just get a solid rental income forever. The other one is they like to build something, they’re okay if there’s no distribution while we are building the project and when there’s a liquidation event, then they want to be paid up for the rest of what they took during the project, I call them the Growth investor.
[18:30] When I reach out to people, they know that we’re gonna stay in our focus area of expertise because they’re gonna write checks and make investments if they know that you’re going to be successful. They believe that you know that area and that you have an edge there.
[28:03] Our goal as a Syndicator is for our investors to have a good experience and have this money come back to them so that they can redeploy it to the next project. That’s probably the part of the whole cycle that I’m most excited about is people having good experience and wanting to invest in the next deal.
[29:20] When I say I want investors to have a good experience with us, it simply means that I along with my sponsor are gonna deliver what we say we’re gonna do. We underwrite conservatively and try to be as realistic as possible. So, achieving the rate of return, having good communication, so they know what’s going on is important. I want to be proactively reaching out to them to let them know what's happening.
SUMMARY OF BUSINESS
Six Four is a real estate investment firm. We believe that well-located, cash-flowing multi-family property is an attractive asset in nearly all economic conditions. We work with accredited investors looking to generate passive income from real estate. We buy, improve and operate multi-family, mixed-use, and hospitality projects in the Midwest and the southeast U.S.
ABOUT THE WESTSIDE INVESTORS NETWORK
The Westside Investors Network, is your community for investing knowledge for growth. For real estate professionals by real estate professionals. This show is focused on the next step in your career... investing, for those starting with nothing to multifamily syndication.
The Westside Investors Network strives to bring knowledge and education to the real estate professional that is seeking to gain more freedom in their life. The host's AJ and Chris Shepard, are committed to sharing the wealth of knowledge that they have gained throughout the years to allow others the opportunity to learn and grow in their investing. They own Uptown Properties, a successful Property Management and Brokerage Company. If you are interested in Property Management in the Portland Metro or Bend Metro Areas, please visit www.uptownpm.com. If you are interested in investing in multifamily syndication, please visit www.uptownsyndication.com.
#investmentproperty #realestate #investment #realtor #property #realestateinvesting #propertyinvestment #investing #realestateinvestor #investor #investments #invest #realty #realtorlife #properties #investmentproperties #realestateinvestment #business #REinvesting #entrepreneur #entrepreneurlife #cashflow #multifamily #passiveincome #multifamilyinvesting #mentors #passiveinvesting #organization #businessportfolio #multifamilyrealestate #investment #passivewealth #passiveinvestor #crmsoftware
#hospitality #hotels #financialplanning #linkedin #syndication #prospecting
#automation #profilinginvestors #multifamily #propertymanagement #hospitalitysector
#incomeinvestors #growthinvestors #qualifiedinvestors #apartments
YOU MAY CONTACT PAUL VIA:
Phone: (561) 448-9648
<...
