ABOUT BOB BURG
Bob Burg is a sought-after speaker and the author of a number of books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 975,000 copies and has been translated into 29 languages.
His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer. Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people one serves. He is also an unapologetic animal fanatic and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.
THIS TOPIC IN A NUTSHELL:
[01:23] His career background
[02:35] How the book started and how people can relate to it
[03:50] Shifting your focus from getting to giving
[04:40] What sustainable success means
[06:00] About the book “Go-giver”
[06:22] Five Laws of Stratospheric Success
[06:39] Law 1: Value
[07:26] Law 2: Compensation
[07:52] Law 3: Influence
[09:05] Law 4: Authenticity
[10:00] Law 5: Receptivity
[11:46] Law of life when it comes to giving
[12:50] Tips on how to provide value to others
[13:10] Difference between a price and value
[13:50] Value in the eyes of the beholder
[15:24] Understanding your customers
[16:20] Unconscious operating system
[17:50] The great influencer
[20:00] Breaking down barriers with people
[21:20] Seeking what other people really mean
[24:52] Advice to his 25-year-old self
[25:40] First Entrepreneurial Endeavour
[27:27] His Formal and Informal Training that shaped his journey
[28:48] The Deal or Opportunity that got away
[31:58] How to reach out to Bob Burg
KEY QUOTES:
[03:01] The basic premise is simply shifting your focus from getting to giving and by giving we simply mean constantly and consistently providing immense value to others. Understanding that doing so, is not only a more pleasant way of conducting business, but it’s the most financially profitable way of wealth.
[08:26] The golden rule of business is that all things being equal people will do business with and refer business to those people they know, like, and trust. There’s no faster, more powerful or more effective way to elicit those feelings toward you from others than by genuinely moving from an “I” focus to “other” focus. Make your win all about the other person’s win.
[17:50] The great influencers asked themselves the question that has the other person in focus. How does it align with their goals, how does it help them solve the problem? No one is going to do business with you because you need the money; they’re going to do business with you because they believe they’re going to be better off by doing so and that it’s in their best interest.
[21:30] Most people want to talk to someone who listens to them and wants to solve their problems and help them. So, you have to listen, not just with your ear, but with your eyes, and with your posture, to listen with your full self is very powerful. It is also important that you totally understand what they mean by that answer because we all see the world through our own eyes and we define terms in different ways.
SUMMARY OF BUSINESS
Burg Communications Inc.- Bob Burg shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well. For 30 years he’s helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on Endless Referrals.
ABOUT THE WESTSIDE INVESTORS NETWORK
The Westside Investors Network is your community for investing knowledge for growth. For real estate professionals by real estate professionals. This show is focused on the next step in your career... investing, for those starting with nothing to multifamily syndication.
The Westside Investors Network strives to bring knowledge and education to real estate professional that is seeking to gain more freedom in their life. The host's AJ and Chris Shepard, are committed to sharing the wealth of knowledge that they have gained throughout the years to allow others the opportunity to learn and grow in their investing. They own Uptown Properties, a successful Property Management, and Brokerage Company. If you are interested in Property Management in the Portland Metro or Bend Metro Areas, please visit www.uptownpm.com. If you are interested in investing in multifamily syndication, please visit www.uptownsyndication.com.
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YOU MAY CONTACT BOB BURG VIA:
Email: bob@burg.com
Website: www.Burg.com www.TheGoGiver.com
LinkedIn: https://www.linkedin.com/in/bobburg/
Social media:
Twitter: https://twitter.com/bobburg
IG: https://www.instagram.com/realbobburg/
FB: https://www.facebook.com/burgbob
Youtube: @burgcommunications
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