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Get ready for an honest look at the art and reality of running a photography business from someone who's been thriving in the industry for nearly two decades.
Sandra Åberg is an internationally acclaimed fashion, wedding, and travel photographer whose dreamy, light-filled imagery has been featured in Vogue, Harper’s Bazaar, Brides, and Martha Stewart. Combining her background in fashion with a passion for storytelling, she creates elegant, emotive photographs that celebrate love, beauty, and authenticity. Through her studio, Atelier Åberg, and her mentoring work, Sandra inspires others to embrace creativity and vulnerability, capturing life’s most meaningful moments with artful intention.
Sandra reveals her annual business planning ritual using paper and pen, opens up about why she's scaling back on weddings she personally photographs, and talks real about the anxiety tied to endless editing. Whether you’re a seasoned photographer or just starting out, Sandra’s refreshing approach to workflow, creativity, and self-care will change how you look at the day-to-day of photography.
“It's being really present. Like for me, that's what it is. Mainly it's like being super present with the people that I'm with and really 100 giving myself to the session, if that makes sense.” - Sandra Åberg
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Why You Should Listen
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