What happens when you or your company is going through a crisis? How do you communicate with customers and your team? Join us as we sit down with Kristi Piehl, the founder and CEO of Media Minefield. Kristi shares her journey from Emmy award-winning TV news reporter to successful entrepreneur. Learn key insights about managing crisis situations, the importance of proactive planning, and the role of authenticity in communication. Kristi also shares personal anecdotes, including her own son's battle with cancer and how it shaped her social media presence. Don't miss Kristi's expert advice on leveraging thought leadership and building a personal brand that resonates with your audience.
00:00 Introduction and Guest Welcome
01:23 Crisis Communication Strategies
04:27 Common Mistakes in Crisis Management
07:30 From Journalism to PR: Kristi's Journey
11:01 Entrepreneurial Challenges and Lessons
16:52 Leadership and People-First Philosophy
21:41 Thought Leadership and Social Media
28:47 Personal Story: Impact of Social Media
33:06 Upcoming Book and Final Thoughts
Resources:
https://www.linkedin.com/in/kristipiehl/
https://www.media-minefield.com/
The challenge for many businesses in today’s market is not just being seen but being remembered. Sparx360 Publishing turns business leaders into thought leaders with a proven process for writing and publishing that helps elevate their brand. We'll help you turn your ideas into words, and words into engaging content, including books, cookbooks, blogs, sales pages, and more. Finding the right words that effortlessly connect with customers can be easy!
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