In this episode, Ken Freire sits down with coach and consultant Megan Huber to uncover the power of community-driven sales. Megan shares how she built a $70K/month business not through funnels or ads, but through a Facebook group paired with a strategic DM system. She explains why relationships and trust are the real drivers of high-ticket sales today, how to avoid the most common mistakes in community-building, and how tools like GroupTrack CRM can streamline outreach without losing the human touch. This episode is packed with practical strategies for solopreneurs who want to scale through authentic connections rather than cold pitches.
Resources Mentioned
Timestamps
- 0:03 – 3:38: Megan’s journey and why community is the new funnel
- 3:48 – 7:43: How Facebook groups still work in 2025 and why belonging drives sales
- 7:55 – 13:01: The #1 mistake most coaches make when building communities
- 13:30 – 17:17: Megan’s 3-part welcome DM system for new members
- 17:37 – 20:23: Why traditional cold DMs don’t work anymore and the trust gap in coaching
- 20:23 – 25:23: Using automation and GroupTrack CRM without losing authenticity
- 25:35 – 29:12: Text vs. audio messages in DMs and adapting to client preferences
- 29:21 – 36:00: How Megan manages DMs daily, closes sales, and improves retention
- 36:14 – 39:42: Why clients stay for community, not just information
- 40:00 – 44:16: Selling in the DMs: realistic price points and Facebook vs. other platforms
- 44:29 – 46:50: Where to find Megan and final takeaways on connection-driven sales
